Ryan Doro
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Zevia

 

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ART DIRECTION

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PHOTOGRAPHY

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PACKAGING

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CAMPAIGNS

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BRAND REFRESH

- ART DIRECTION - PHOTOGRAPHY - PACKAGING - CAMPAIGNS - BRAND REFRESH

As Art Director at Zevia, I oversaw the complete re-design of the packaging and visual identity to better align the zero-sugar, better-for-you soda brand with the quickly evolving soda aisle. The new packaging features key claims, brand messaging, appetizing illustrations, and a consistent brand-teal band to create a brand block at shelf. I am also directing and executing photo and video campaigns for seasonal flavor launches, brand activations, sampling events, digital content and more. This is an ongoing project that will continue to evolve.

 
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