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ART DIRECTION
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PHOTOGRAPHY
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PACKAGING
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CAMPAIGNS
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BRAND REFRESH
- ART DIRECTION - PHOTOGRAPHY - PACKAGING - CAMPAIGNS - BRAND REFRESH
As Art Director at Zevia, I am overseeing the complete re-design of the packaging and visual identity to better align the zero-sugar, better-for-you soda brand with the quickly evolving soda aisle. The new packaging features key claims, brand messaging, appetizing illustrations, and a consistent brand-teal band to create a brand block at shelf. I am overseeing the entire process from initial design concepts to final print production. I am also directing and executing photo campaigns for select seasonal flavor launches. This is an ongoing project that will continue to evolve.
