Impossible

 

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FORM DESIGN

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PACKAGING

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BRAND ACTIVATION

- FORM DESIGN - PACKAGING - BRAND ACTIVATION


Impossible’s plant-based burgers had already taken the culinary world by storm, but they had their eyes set on grocery stores across America. Along with the team at Chase Design Group, I worked to create an impactful and eye-catching system that included a proprietary tray, bold typographic layouts and off-pack activations.