FORM DESIGN

PACKAGING

BRAND ACTIVATION

- FORM DESIGN - PACKAGING - BRAND ACTIVATION

Impossible’s plant-based burgers had already taken the culinary world by storm, but they had their eyes set on grocery stores across America. Along with the team at Chase Design Group, I worked to create an impactful and eye-catching system that included a proprietary tray, bold typographic layouts and off-pack activations. I worked on form development, initial pack concepts, and an expansion of the Impossible asset library.