WAYFINDING
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UNIFORM DESIGN
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PHOTO ART DIRECTION
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MURAL DESIGN
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WAYFINDING - UNIFORM DESIGN - PHOTO ART DIRECTION - MURAL DESIGN -
With the success of the Häagen-Dazs packaging refresh on shelves, it was time to expand the luxurious and artful world to the scoop shops. Myself and the Chase Design Group team added color and personality to every element of the space including illustrated murals, takeaway bags, menus, signage, dessert imagery and uniforms. The result is a brick-and-mortar ice cream experience that is bright and inviting. Visitors will come for the delicious ice cream, but stay for the vibes.
