Häagen-Dazs

The iconic luxury ice cream brand, Häagen-Dazs, was due for a refresh. Myself and the Chase Design Group team evaluated and updated every element on pack. Unique flavor illustrations, mouthwatering photography, and a custom typeface come together to create a design that is artful, playful and indulgent. The end result allows Häagen-Dazs to hold it’s own on shelf compared to other new and exciting brands in the category, gaining recognition for the sheer number of flavors they carry and the real, high-quality ingredients that go into each pint. I oversaw this project as Senior Designer on initial pack concepts, print production, photoshoot Art Direction, asset expansion, and developing a comprehensive brand toolkit to support the rebrand.