The iconic luxury ice cream brand, Häagen-Dazs, was due for a refresh. Myself and the Chase Design Group team evaluated and updated every element on pack. Unique flavor illustrations, mouthwatering photography, and a custom typeface come together to create a design that is artful, playful and pure. The end result makes Häagen-Dazs stand out on shelf compared to the new and exciting brands in the category, gaining recognition for the sheer number of flavors they carry and the pure, high-quality ingredients that go into each pint.
