Black Ice is a conceptual project ideated by a New York entrepreneur who has a vision to elevate bagged ice to a new level–ultra filtered, spherical ice, packaged in an insulated freezer bag with a sturdy handle making it easy to transport from grocer to party without melting. I created the logo and packaging system to reflect the ultra-premium product proposition and transform the bag of ice into a fashion accessory and status symbol. Photography Art Direction and campaign ideation were done to help support the concept.