Sweety Mochi Ice Cream

Sweety is an AAPI family-owned ice cream company founded 1978. With the team at Chase Design Group, we revamped the brand to reflect the family’s heritage in a modern and playful way; getting them credit for the perfectly bouncy mochi texture that is achieved by making their product the authentic way. Dreamy illustrated clouds, fluffy typography, Asian-inspired graphic accents and delicious photography come together to make pure mochi magic. Rich off-pack photography and a cheeky mascot add even more personality to the brand. I saw this project through from initial pack concepts, through print production, to building a comprehensive brand toolkit to support brand.