LOGO

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BRAND TOOLKIT

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PRINT

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DIGITAL

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LOGO - BRAND TOOLKIT - PRINT - DIGITAL -

Activ is an athletic small business incubator, launching influencers and start-ups into the stratosphere. Their focus is in the high-energy health and sport space, so I created a brand system that reflects that world. Punchy, high contrast red and a dynamic torn-paper motif are grounded with a fully custom geometric logotype and sophisticated application layouts. Tech-inspired details nod to the future-focused nature of the company and photography adds a human touch.